Managed service providers depended on the traditional method of sales for a lengthy period of. Cold calls, door-to-door outreach, and the creation of sales teams from scratch are just a few examples. In the digital age this method is now beginning to crumble. The strategy is dangerous and outdated due to expensive costs, long ramp up times, and shorter tenures for sales reps. MSPs continue to invest heavily on outbound marketing tactics which yields little.
It’s like placing the cart in front of the horse and relying on only sales. Without a steady stream of potential customers who are interested, even the best salespeople face challenges. MSPs who want to be ahead of the curve are embracing pay-per-click advertisements to generate leads from those already interested in the services they have to offer.
What makes PPC for MSPs Effective?
PPC for MSPs provides an instant connection with customers looking for services like managed IT, cybersecurity or helpdesk outsource. PPC is more effective than cold outreach because it identifies the need at the time of its occurrence.
MSPs are able to be featured on the first page of Google, targeted LinkedIn feeds and even YouTube videos for mid-sized and small business decision makers. This type of marketing does more than just increase visibility, it attracts in-market leads who are much more likely to convert.
It is also much easier to measure the ROI of your investment than traditional sales strategies. You won’t need to make a guess as to which calls will make a difference in the final sale. Instead, you’ll discern which keywords and advertisements perform well, as well as the actual cost per phone.
What causes campaigns to fail if they don’t have the appropriate expertise
It’s not as simple as simply boosting your Facebook post or picking some Google keywords to conduct an effective PPC. MSPs have a specific target group of people. To reach the people effectively, you’ll need to be familiar with the specific industry. A well-trained MSP PPC company can make all the difference.
A certified MSP advertising agency can assist to:
Speak about business issues such as security threats, unreliable support, and downtime.
Build ad campaigns that align with MSP services and packages.
Create landing pages that convert visitors’ interest into actual enquiries.
PPC campaigns without this level precision can quickly prove to be expensive trials. If managed properly PPC campaigns are effective growth engines.
It’s better to focus on marketing first and sales in the second.
The traditional approach of investing in marketing before the hiring of salespeople is shifting. MSPs are increasingly recognizing that demand generation is the most important thing. When marketing works, sales teams are able to focus less on searching and more time closing.
PPC is a vital instrument to generate warm leads. This enables founders and teams to focus more on delivering value rather than chasing cold leads. It’s best to start expanding sales staff once you have a steady flow of traffic coming in.
This growth model that is driven by marketing can help MSPs to grow faster reduce time and budget more efficiently. And best of all it connects with today’s buyers where they already are online.
Final Thoughts
It’s time for your MSP to review its strategy if it’s using old-fashioned, sales-driven strategies. There is a better and sustainable method to move forward. It begins by reaching out to those who are searching for solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. With the help of a reputable MSP PPC agency, or MSP advertising company, you will be able to create a steady flow of high-quality leads and finally break free from the uncertainty of cold contact. Marketing is no more optional. It’s now an essential part of your business.